Success Stories from Nexgen Performance Marketing
How We Helped a Premier Flooring Contractor Build a Predictable Sales Pipeline
The results in 12 months
A premier multi-state flooring contractor faced familiar headwinds:
Inconsistent Lead Flow
Feast-or-famine pipeline complicated scheduling and hiring.
High Cost-Per-Lead
$145 CPL attracted price-shoppers instead of buyers.
Untrackable ROI
No reliable tie between media spend and closed revenue.
Competitive Pressure
Big-box stores dominated generic searches and top-of-funnel attention.
A three-step system that replaces guesswork with measurable growth:
Deep Dive & Strategy
Market mapping, competitor deconstruction, and journey analytics to build a focused, data-driven blueprint.
Full-Funnel Campaigns
Integrated Google Search + Paid Social to harvest high intent and manufacture demand in target zips.
Measurement & Optimization
End-to-end tracking, call scoring, CRO, and weekly test cycles to lower CPL while lifting ROAS.
Within 12 months, performance inflected across the funnel:
67% Reduction in CPL
From $145 to $48.25 by isolating buyer-intent queries and tightening geo/zip targeting.
9.2x Return on Ad Spend
$9.20 in tracked revenue per $1 invested—giving finance and ops confidence to scale.
+45% Conversion Rate
Better-fit leads meant reps spent less time chasing and more time closing.
Ready to Transform Your Lead Generation?
Get the same predictable results for your home-services business.
Book a Free Strategy SessionNo pressure. If we can’t help, we’ll tell you straight.
Do you customize strategies per market?
Yes. Geo, budget mix, keywords, audiences, and landing experiences are tailored to demand by service line and ZIP.
Can you track calls to revenue?
Yes. Source-to-sale tracking (call recordings/scoring + CRM deal stages) for verifiable ROAS and CPL.
What if we’re already “running Google Ads”?
We refine intent, query sculpting, negatives, and CRO to turn spend into revenue instead of noise.
How fast will we see movement?
Early wins in weeks; compounding gains over 60–120 days as tests mature and ops aligns.