Privacy Policy

Effective Date: December 28, 2024

Introduction

NexGen Performance Marketing ("we," "us," or "our") is committed to protecting the privacy of our website visitors and clients. This Privacy Policy describes how we collect, use, and disclose personal information in compliance with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA) and other relevant state laws.

Information We Collect

We collect the following categories of personal information:

• Identifiers: This includes your name, email address, phone number, IP address, online identifiers, account usernames, and government-issued identifiers (if provided).
• Customer Records Information: This includes information such as your billing and shipping address, purchase history, and customer service interactions.
• Commercial Information: This includes information about products or services you have purchased, considered, or shown interest in.
• Internet Activity: This includes your browsing history on our website, interactions with our online ads, device information, and search history on our website.
• Geolocation Data: This includes your device's location when you use our services.
• Inferences: We may draw inferences from your personal information to create a profile reflecting your preferences and interests.
• Protected Classifications: We may collect information about your age or gender if you voluntarily provide it, but we do not collect other sensitive personal information like race, religion, or health information.

How We Use Your Information

We use your personal information for the following purposes:

• Providing and Improving Services: To operate our website, fulfill your requests, and improve our services.
• Marketing and Sales: To communicate with you about our services, promotions, and events. This may include sending you emails or other communications about relevant offerings.
• Customer Support: To respond to your inquiries and provide customer support.
• Analytics and Research: To analyze website traffic, understand user behavior, and improve our website and marketing efforts.
• Personalization: To personalize your experience on our website and tailor our communications to your interests.
• Security and Fraud Prevention: To protect our website and users from fraud and other security threats.
• Legal Compliance: To comply with applicable laws and regulations.

Sharing Your Information

We do not sell your personal information. We may disclose your information to the following categories of third parties:

• Service Providers: We may share your information with service providers who assist us with payment processing, data analytics, email marketing, hosting, and other essential functions. We have contracts with these providers requiring them to protect your information.
• Business Partners: We may share your information with business partners who offer products or services that may be of interest to you. We will only do this with your consent.  
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• Legal Authorities: We may disclose your information to legal authorities if required by law or legal process.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include data encryption, access controls, and regular security assessments.  

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.  

Your Privacy Rights

Depending on your state of residence, you may have the following rights:

• Right to Access: You may have the right to request access to your personal information.
• Right to Correction: You may have the right to request that we correct inaccurate personal information.
• Right to Deletion: You may have the right to request that we delete your personal information, subject to certain exceptions.
• Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the sale or sharing of your personal information. We do not currently sell or share your personal information.
• Right to Limit Use of Sensitive Information: You may have the right to limit our use of your sensitive personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

How to Exercise Your Rights

To exercise your privacy rights, please contact us at [email protected] We will respond to your request within a reasonable timeframe.

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.  

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

NexGen Performance Marketing 23131 N Lake Pleasant Parkway, Peoria, AZ 85382, webdev@nexgenperformancemarketing.com.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on our website and notify you as required by law.