Hardscape Marketing That Wins High-Value Projects
We build predictable pipelines for premium outdoor projects—artificial turf installs, gazebos & pergolas, pools & spas, and outdoor kitchens/BBQ—so you book bigger jobs, reduce tire-kickers, and keep crews utilized.
The Projects We Prioritize (Higher Ticket, Higher Impact)
Artificial Turf Installations
Homeowner segments by lot size & income; before/after galleries; ROI messaging (water savings + low maintenance); financing hooks.
- ZIP + household income targeting
- Estimator calculator & photo upload
- Book on-site measurement CTA
Gazebos & Pergolas
Design-led funnels with lookbooks; materials (wood/aluminum/steel) filters; seasonality promos; permit guidance content.
- Design style quiz → lead capture
- Lookbook download (email gate)
- Consultation calendar embed
Pools & Spas
Luxury + family buyer personas; 3D design CTAs; lender integrations; timeline & cost transparency to filter browsers.
- “See ballpark pricing” guarded content
- 3D design consult → deposit flow
- Project timeline & permit content
Outdoor Kitchens & BBQ
Package menus by footprint & finish; appliance brand partners; “design in 15 minutes” scheduler; upsell lighting & audio.
- Package → price-range estimator
- Catalog download (email gate)
- Same-week design appointment CTA
Strategy → Execution → Optimization — Built for Hardscapes
1) Strategy
Segment by project type & budget; prioritize ZIPs with income/home value fit; craft value props & financing that win higher-ticket jobs.
2) Execution
Search/LSA for intent, paid social for design demand, streaming video by neighborhood; landing pages that pre-qualify and book visits.
3) Optimization
Call audits + dispatcher scripts, bid/geo shifts by close rate, and creative testing tied to avg. job value and gross margin.
What It Looks Like When It Works
FAQ
Can you filter out low-budget inquiries?
Yes—pricing ranges on pages, required project details, and financing options reduce tire-kickers.
Do you handle lead follow-up?
We wire text/email automations and call routing; we also audit calls and set SLAs for speed-to-lead.
How do you measure success?
Qualified appointments, close rate, and average job value—not just leads. Reporting ties to revenue.
Let’s Build Your Hardscape Growth Engine
Book a free 15-minute Strategy Call. We’ll map your market, offers, and the fastest path to bigger projects.